| |
| |
|
Fashion & Style Information |
|
|
|
Fashion Marketing 101
In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for-all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture. Fashion marketers are creative. At the core, the profession is about connecting with the image-the lifestyle-the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics. Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing. Ultimately, fashion marketing is a fun profession-changing and reinventing itself just as often as the clothes it promotes. It integrates the artistic nature of fashion with the creative aspects of business-making for a highly rewarding career to the ambitious and innovative. Amie Pronowski writes about style topics such as fashion marketing.
MORE RESOURCES:
Fashion-Style - Google News |
|
|
|
RELATED ARTICLES
Looking Fashionable At The Beach It's that time of year when we pack up our bags and head to the beach for the day to enjoy those warm sunrays and the refreshing sound of the lapping water.So what constitutes a good beach wardrobe. Curves Hit the Beach: Women's Guide to Plus Size Swimwear Online Summer is with us. The sun is shining, the beaches are glistening and everyone is ready to it the golden sands; ready to relax and enjoy the hottest season of the year. Fashion After 40 With so many designers and trends targeting the svelte bodyof the twenty-something, is it possible to look fashionableas the years pass and your body begins to tell the tale?Absolutely!In fact, with a little ingenuity and sleigh-of-hand, it'seasy to be fashionable and stylish regardless of how manycandles are on your birthday cake.Now let's be frank: unless you work out religiously, youprobably don't have the same body at 40, 50, or 60 that youdid at 25. Celtic Jewelry - A Beautiful Mystery Unraveled Celtic jewelry like the Celts themselves has a rich history and a proud tradition. Immensely beautiful with intricate Celtic symbols and delicate designs, Celtic cross jewelry, Celtic knot jewelry, and beautiful Claddaugh rings have been admired and desired for thousands of years. Stockings - Getting a Leg Up, Again It hasn't been all that long since vintage stockings became a staple in women's attire. Leg wear has been around for longer than we have been alive, but it wasn't until the early part of the twentieth century that the fashion hit the mainstream. Mens Dress Shoes: Details that Define Quality in Mens Fashion Every man should know the mens dress shoes details before even considering buying their dress shoes. It is important to understand that these details define the quality in the shoes. Fashionable Clothing That You Choose Clothing encompasses a wide range of apparel. From big and tall men's clothing to women's clothing. Lingerie Shopping Tips for Men Every man has done it - or will do it - and you know who you are! You walk into the lingerie department and pick out something you saw on a size two hottie in a movie and take it home for your lady and then wonder why she never wears it.Buying sexy lingerie for your lover can be really romantic or really tragic. Using Silver to Enhance Fashion on a Budget Fashion is not about being safe, no. It is about having fun with style. The Truth About Platinum Is platinum a new metal?After all, in the past, one would associate diamonds with gold. Nowadays, the most expensive fine jewelry designs set diamonds in platinum. Diamond Hoop Earrings: The Divas Choice Men grow cold as girls grow oldAnd we all lose our charms in the endBut square-cut or pear-shapedThese rocks don't lose their shapeDiamonds are a girl's best friend-- from the movie "Gentlemen Prefer Blondes"Diamond hoop earrings are perfectly popular these days, thanks to young pop divas like Jennifer Lopez or J-Lo, hiphop diva extraordinaire. J-Lo is also known for spreading the trend of the chandelier earring, and other cascading-style ear ornaments. Sterling Silver Jewelry Fashion Trends for the New Year and Beyond Each year, on fashion runways from New York to Paris, Milan, and Toyko, sterling silver is "new again" as designers interpret it in new and exciting ways. What makes sterling silver a fashion perennial? The answer is clear: when it comes to beauty, versatility, durability, and affordability, sterling silver jewelry is unsurpassed. The History Of Jewelry Rhinestones have a glittering past. Originally rhinestones where referred to Czechoslovakian or Bohemian glass dating as far back as the 13th century in Bohemia and the Czech Republic. Shopping for Plus Size Erotic Lingerie Online Being overweight no longer excludes you from wearing sexy lingerie and thanks to the internet shopping for plus size erotic lingerie has never been easier.Often it is difficult to find larger sizes in brick and mortar stores and when you do it is a petite woman with a "perfect" figure is staffing the lingerie boutique - something that can make a Rubenesque woman feel self-conscious shopping for plus size sexy lingerie. How You Can Be The New It Girl I was reading an Instyle magazine article featuring Sharon Stone. You know, that Basic Instinct actress who happens to be a genius, with an IQ worthy of Mensa. Do My Ugg Australia Boots Put Me Ahead of Fashion or Behind? Ugg Australia boots are not just for winter anymore. These boots are showing up everywhere. Ankle Bracelets: Accessories to Pamper and Adorn Your Feet Feet are among the most the most beautiful parts of a woman's body. This fact is often overshadowed by modern media, which highlights women's faces and torsos, and little else. Beaded Earrings Cultivate an Exotic and Sultry Look When we think beads, we normally think of bracelets, anklets, hair ornaments and necklaces. What about beaded earrings? Well, earrings are mostly made of metal, enamel and precious stones, some of us think. Fashion Tips: 5 Ways To Look Fabulous in White Do you see white in your future? No, I'm not referring to a wedding but rather your summer wardrobe. Nothing spells summer like white. How to Dress for the Business World 1. Treat your business clothing as an investment and choose wisely.
|
| home | site map |
| © 2006 |
